Graeme Pitt

Making AI Useful, Not Just Impressive

I'm the founder and director of Gen AI Innovation, an AI-augmented training and consulting business based on South Africa's KwaZulu-Natal North Coast. I've spent more than 30 years in business, managing technology-enabled enterprise solutions and research projects in over 25 African countries, and the last several years focused entirely on one question: how do we make AI genuinely useful for the people using it, not just impressive in a demo.

That question has taken me into real workplaces, not just boardrooms, factory floors, lodge reception desks, school staff rooms, hotel back-offices. I built the Gen AI Innovation™ methodology to strip away the hype and give people a practical, repeatable way to work with AI, whatever that work actually looks like day to day.

I've now trained over 1,000 delegates across businesses, schools and government bodies, and I still measure success the same way I did on day one: by whether people leave able to do something they couldn't do before.

I'm also a recognised contributor to South Africa's AI and Digital Transformation Practitioner occupational profile, developed with the Quality Council for Trades and Occupations (QCTO) and MICT SETA, work that keeps me close to where AI skills policy in South Africa is actually heading.